ProShot Adventures
Gauteng, South Africa
A lead-generating venue site plus a club operating system: range register, bookings, live scoring and accounting.
Before vs After
Same practice. Rebuilt for the people it is meant to serve.
- Conversion-focused pages for clay shooting, corporate events and team building.
- Installable range register app for member and guest check-in.
- Installable live scoring app with public scoreboards.
- Admin and finance back office with analytics and an income statement.
Enquiries arrive through structured forms into an admin queue instead of scattered inboxes.
Inside the build
The problem
- The venue needed to generate corporate and team-building enquiries, not just describe itself.
- Range attendance, guest handling and safety records were captured on paper.
- Competitions, results and member rankings were managed manually.
What changed
- Enquiries arrive through structured forms into an admin queue instead of scattered inboxes.
- Range attendance and guest records are captured digitally at the point of entry.
- Competition scoring runs live on-device with public scoreboards.
- Members self-serve certificates, licences and results without office admin.
- Management sees bookings, competition and financial activity in one back office.
Approach
- Progressive web apps for range register and live scoring, installable on staff devices
- Role separation for members, guests, range officers, scorers and admins
- Automated transactional email and subscriber management
- Accounting and income statement reporting
Conversion-focused public site
Clay shooting, corporate events, team building and location landing pages with enquiry capture, plus blog, news, gallery, coaches and FAQ.
Range register app
Installable app for member and guest range check-in, range officers, drafts, bulk import and guest provisioning with an audit of guest activity.
Live scoring app
Installable live scoring with squads, rotations, shooting order, tables, timetables, round tracking and public scoreboards.
Member portal
Bookings, membership card and certificates, firearm licences, results, performance, comparisons, rankings, badges, gallery, marketplace and suggestions.
Admin and finance back office
Members, applications, memberships, competitions, results upload and import, rankings, enquiries, analytics, accounting and an income statement.
Search visibility
Intent-led landing pages for clay shooting and team building by area, sitemap, RSS and SEO ranking tracking built into the admin.
Wondering what this would look like for your business?
We start with three questions: how do we make more money, save money, and make the work easier?