Loris International
Centurion, Gauteng, South Africa
South Africa's appointed Krieghoff dealer, run by FITASC Vice-President Costa Halkias. A dated gun-shop site rebuilt into a premium catalogue that turns browsers into showroom appointments.
Loris International went from 38 to 68 out of 100
A big step up. The new site scores 68/100 against 38/100 for the old one, with the largest gains where it matters most for sales: enquiries, mobile and first impression.
Old site
38/100
Weak
Old site scanned 29 October 2026
0
out of 100
Good
New site scanned 29 October 2026
- +30
- Points gained
- 2x
- Faster to load
- 0 to 7
- One-tap contacts
- 0 to 5
- Legal pages
Where the 30 points came from
Each dimension scored out of 10 · 79% overall improvement
First impression
4→8+4
A clear headline and two obvious buttons replace a dated banner and footer dates.
Conversion & enquiries
3→7+4
0 to 7 one-tap contacts: tap-to-call, WhatsApp on every gun and an appointment form.
Mobile experience
3→7+4
Zoom allowed, phone-first layout and a fixed Call, WhatsApp and Appointment bar.
Desktop UX
4→8+4
Menus grouped by products, services and learning, with no dead-end pages.
Competitive position
4→8+4
Now ahead of general gun shops instead of behind them.
Trust & credibility
5→8+3
Costa's FITASC role and national caps up front, plus five legal pages.
Brand & positioning
6→9+3
A refined dark design that matches the premium brands Loris sells.
Content & copywriting
5→8+3
Clear, expert writing aimed at serious clay shooters.
SEO & local search
4→5+1
Separate pages for every brand, gun and service, with titles and sharing previews.
Technical performance
4→5+1
Phone data cut from 2.9 MB to 0.7 MB; server caching is the next fix.
DeployToday.AI Health Check run on both sites on the same day, with the same ten areas. Every area is scored out of 10 from what was measured live.
What that score looks like on the page
The same screens on the old Loris International site and the rebuild, in the order a guest meets them.
- 01
Home
The old home page opened on a dated banner and a wall of text with no next step. The new one says who Loris is for in one line, with Book a showroom appointment and Browse shotguns right under it.
Before 
After 
- 02
Shotguns
The old gun shop was one long page with "Click in Image for more Info". The new catalogue filters by brand, discipline and gauge, with a card for every gun.
Before 
After 
- 03
Gun detail
The old gun page was a block of specifications with no way to ask about it. The new page shows the gun, its key details and Ask on WhatsApp and Enquire buttons.
Before 
After 
- 04
About Costa
The old About page buried Costa's credentials. The new one leads with them: FITASC Vice-President for Africa, national team caps and decades of fitting experience.
Before 
After 
- 05
News
The old news page was a list of links with old dates. The new News section has dated, readable posts that show the business is active.
Before 
After 
- 06
Contact
The old contact page relied on a hand-drawn map and phone numbers to copy out. Now WhatsApp, phone and email are one tap away, with an appointment request form beside them.
Before 
After 
- 07
Phone view
On phones the old site blocked zooming and squeezed the desktop layout. The new site is built for phones, with a fixed Call, WhatsApp and Appointment bar.
Before 
After 
- 08Newly built — wasn't here before!
Brands
New in the rebuild: a page for each of the seven brands Loris represents, so Google can show Loris for searches like "Krieghoff dealer South Africa".
After Newly built
- 09Newly built — wasn't here before!
Gun fitting
New in the rebuild: gun fitting, coaching and clay machines each have their own page explaining the service and how to book it.
After Newly built
- 10Newly built — wasn't here before!
Questions
New in the rebuild: a searchable questions page answering what buyers ask before spending on a competition shotgun.
After Newly built
- 11Newly built — wasn't here before!
Legal
New in the rebuild: Privacy, PAIA, Terms, Returns and Dealer licence pages, which a licensed South African firearms dealer is expected to publish.
After Newly built
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