All projects
Plastic and reconstructive surgery
Dr Danie Hoffmann
Kempton Park & Sunward Park, Gauteng, South Africa
A specialist practice website for rhinoplasty, breast and body contouring — built around the consultation, not the catalogue.
Before vs After
Same practice. Rebuilt for the people it is meant to serve.
Before
No equivalent page existed on the old site.
After
- A calm, editorial home page that leads with the surgeon's planning philosophy rather than a price list.
- A procedure-matching tool that lets visitors start from their concern — face, breast, body or not sure yet.
- Clear practice credentials, locations and consulting hours with a direct appointment request path.
- Per-page metadata, structured data and a generated sitemap for the three core disciplines.
The home page opens with the planning line, a concern-based procedure matcher, and practice proof — years in practice, disciplines and locations.
Wondering what this would look like for your business?
We start with three questions: how do we make more money, save money, and make the work easier?